Executive Summary
7-Day Performance Snapshot
Cross-channel data from 6 sources, scored and ranked by revenue potential. This is not a dashboard—it's an intelligent analysis that connects signals across your organic search, paid, social, and AI visibility to surface what matters most right now.
Organic Sessions
4,812
+12.3% vs prev week
Online Revenue
$8,247
+18.7% vs prev week
GSC Impressions
43.2K
+6.1% vs prev week
AI Referrals
127
+34.0% vs prev week
Data Integration
Connected Intelligence Sources
Each insight in this report is backed by evidence from multiple data streams. The scoring formula weighs all sources to surface the highest-impact opportunities.
Google Search Console
Rankings, impressions, CTR
Google Analytics (GA4)
Revenue, sessions, conversions
First-Party Analytics
AI referrals, real-time traffic
Search Demand Data
CPC, volume, competition
Competitive Intelligence
Backlinks, AI mentions, SERP
Shopify
Products, orders, collections
opportunity_score = (
gsc_ranking_signal * 0.30
+ ga4_revenue_signal * 0.25
+ first_party_ai_signal * 0.20
+ ai_visibility_signal * 0.15
+ keyword_monetization * 0.10
)
AI Visibility
How AI Platforms See Signor Vineyards
We queried 4 major AI platforms with 20 wine-and-vineyard-related prompts to measure how often Signor Vineyards appears in AI-generated responses. This is first-party measurement—not estimated, not scraped.
Perplexity
20%
Visibility
Key Finding: Signor Vineyards appears in 3 of 4 major AI platforms when users ask about Texas Hill Country wineries. However, visibility drops to 0% for wine club and tasting room queries—a significant gap given the high revenue per visitor for those experiences. Recommendations #2 and #5 below address this directly.
Traffic Intelligence
Where Visitors Are Coming From
First-party analytics tracked in real-time. Unlike third-party tools, these numbers reflect actual visitors to signorvineyards.com—including AI-referred traffic that most analytics platforms miss.
AI Traffic Insight: 127 sessions this week came from ChatGPT, Perplexity, Claude, and Gemini. These visitors convert at 3.1% vs. 1.8% for organic search—72% higher conversion rate. AI-referred visitors arrive with higher intent because they've already been "pre-qualified" by the AI's recommendation.
Content Performance
Top Revenue-Generating Pages
Pages ranked by attributed revenue from GA4, cross-referenced with GSC ranking position and first-party traffic data.
| Page |
Revenue |
Sessions |
Conv. Rate |
GSC Pos. |
|
/collections/reserve-wines
Reserve Collection Landing Page
|
$2,340 |
412 |
4.2% |
6.3 |
|
/products/tempranillo-2023
2023 Tempranillo Product Page
|
$1,890 |
287 |
3.8% |
4.1 |
|
/pages/wine-tasting-experience
Tasting Room Booking Page
|
$1,620 |
534 |
2.9% |
11.7 |
|
/blogs/journal/texas-tempranillo-guide
Blog: Why Texas Tempranillo Is Having a Moment
|
$1,140 |
891 |
1.4% |
8.2 |
|
/pages/wine-club
Wine Club Membership Page
|
$980 |
318 |
2.1% |
18.4 |
Ranked Opportunities
Quick Wins for This Week
These are the highest-impact, lowest-effort opportunities identified by cross-referencing all 6 data sources. Each recommendation includes the specific evidence that surfaced it and a concrete action to take.
How to read this: Each opportunity is scored 0–100 using the weighted formula above. Evidence tags show which data sources contributed to the finding. Actions are specific enough to execute immediately.
Your tasting experience page ranks position 11.7 for "hill country wine tasting" (1,900 monthly searches, $2.40 CPC)—just off page 1. The page gets 534 sessions/week but has no FAQ section, no structured data, and no comparison table against competitor tasting formats. Moving from position 12 to position 7 could increase organic traffic to this page by an estimated 180%.
GSC: Position 11.7, 2,340 impressions
GA4: $1,620 revenue, 2.9% conversion
Search Demand: $2.40 CPC, 1,900 volume
Comp. Intel: Competitor avg. 1,200 words; yours is 380
Score: 61.9
HIGH PRIORITY
EASY
Action: Add a TL;DR section, FAQ with 5 common tasting questions, a comparison table (Reserve vs. Standard vs. Private tasting), and structured data (LocalBusiness + Event markup). Expand page from 380 to 1,000+ words. This is a content enhancement—no new page required.
AI platforms have 0% visibility for Signor Vineyards when users ask about "Texas Hill Country wine events" or "vineyard events near Fredericksburg." A press release distributed across 7+ platforms creates the domain diversity and timestamped freshness that LLMs weight heavily. This directly addresses your AI visibility gap for event-related queries.
First-Party: 0 AI referrals for event queries
GSC: "vineyard events fredericksburg" — 820 impressions, 0 clicks
Search Demand: $1.80 CPC, 2,400 volume cluster
Comp. Intel: 0 LLM mentions for brand + events
Action: Draft a press release announcing Signor Vineyards' Spring 2026 event lineup (live music Fridays, sunset tastings, winemaker dinners). Distribute via newswire + LinkedIn, Instagram, TikTok, Threads, Facebook, Bluesky within 24 hours. Measure AI visibility lift after 7–14 days.
Your existing Tempranillo guide drives $1,140/week in attributed revenue—your highest-performing blog content. But GSC shows you're getting 3,200 impressions for "best texas red wines" at position 14.8 with only a 0.9% CTR. A dedicated listicle targeting this query cluster could capture the broader demand and funnel readers into your product pages with inline product cards.
GSC: Position 14.8, 3,200 impressions, 0.9% CTR
GA4: Related Tempranillo blog drives $1,140/wk
Search Demand: $3.10 CPC, 4,100 volume
Shopify: 4 red wines with margin > 55%
Action: Write a 1,500-word listicle featuring 8–10 Texas red wines (include 3–4 Signor Vineyards wines with inline product cards + UTM-tagged buy links). Add a TL;DR, comparison table (varietal, price point, food pairings), and FAQ section. Publish to the Journal blog. Target keywords: "best texas red wines," "texas red wine brands," "texas hill country red wines."
Social drives 11% of total traffic but only 0.8% conversion rate—the lowest of any channel. First-party data shows Instagram referrals are 4x higher than Facebook or TikTok combined, but they bounce at 71%. The disconnect: visitors arrive on the homepage instead of a purpose-built landing page. A Reels series paired with a link-in-bio landing page could close this gap.
First-Party: 529 social sessions, 0.8% conv
GA4: Instagram = 71% bounce rate
Shopify: 0 orders attributed to Instagram this week
Action: Create a 5-part Reels series (vineyard dawn, morning harvest, cellar work, sunset tasting, nightcap). Schedule 1 per day Mon–Fri via social scheduling. Build a dedicated /pages/instagram landing page with featured wine, tasting booking CTA, and wine club signup. Update link-in-bio to point there.
Your wine club page ranks position 18.4 for "texas wine club"—page 2. More importantly, when users ask ChatGPT or Perplexity "what are the best Texas wine clubs?", Signor Vineyards does not appear in any response. AI platforms cite sources that provide structured, quotable answers. Your current wine club page has a single paragraph and a signup button—nothing for an LLM to extract or cite.
GSC: Position 18.4, 1,100 impressions, 0.4% CTR
Comp. Intel: 0 LLM mentions for "wine club" queries
GA4: $980/wk revenue, high LTV ($420 avg annual)
Search Demand: $4.20 CPC, 1,600 volume
Action: Create a dedicated /pages/wine-club-faq page with: comparison table (3 membership tiers), FAQ section (shipping, cancellation, allocation process), member testimonials with specific quotes, and a "Why Signor" section with original statistics (e.g., "92% of members renew after year 1"). This gives AI platforms structured, citable content. Link from the main wine club page.
Shopify inventory data shows only 12 bottles remaining of the 2022 Reserve Tempranillo ($68/bottle)—your highest-margin product at 72%. This wine has been viewed 89 times this week with only 3 purchases. A targeted email to your wine club list (1,240 members) with scarcity messaging could clear remaining inventory and generate ~$816 in revenue from a single send.
Shopify: 12 units remaining, 89 views, 3 purchases
GA4: Product page avg. time 2:34 (high intent)
First-Party: 67% of product page visitors are returning
Action: Send a single email to wine club members + past purchasers: subject line "Only 12 Bottles Left: 2022 Reserve Tempranillo." Include tasting notes, food pairing, and a direct buy link with UTM tracking. Limit to 2 bottles per customer to amplify scarcity. Schedule for Tuesday 10 AM (highest open rate window from past campaign data).
Competitive intelligence analysis reveals that 3 of your top 5 competitors have upcoming events listed on Google Business Profile with structured event markup. Signor Vineyards has zero. Google's "Events near me" and AI-powered event discovery both pull from this structured data. Your March winemaker dinner (already on your website) isn't visible in any of these channels.
Comp. Intel: 3/5 competitors have GBP events
GSC: "winemaker dinner fredericksburg" — 340 impressions, position 23
Search Demand: "wine events near me" — 8,100 volume (geo-modified)
Action: Add the March 15 Winemaker Dinner to Google Business Profile as an event. Create an Eventbrite listing for additional discovery. Add Event structured data (schema.org/Event) to the website event page. This takes ~30 minutes and makes the event discoverable across Google Search, Maps, and AI assistants.
Search Query Analysis
Top Ranking Opportunities by Weighted Score
Queries where Signor Vineyards currently ranks, scored by revenue potential. Queries in positions 4–20 with high impressions represent the best opportunities to improve rankings with targeted content optimization.
| Query |
Position |
Impr. |
CTR |
CPC |
Volume |
Score |
| signor vineyardsBrand query |
1.2 |
1,420 |
68.2% |
$0.80 |
1,400 |
|
| best texas red winesListicle opportunity |
14.8 |
3,200 |
0.9% |
$3.10 |
4,100 |
|
| texas tempranillo wineCategory page match |
8.2 |
1,870 |
4.1% |
$2.60 |
2,200 |
|
| hill country wine tastingExperience page |
11.7 |
2,340 |
1.4% |
$2.40 |
1,900 |
|
| texas wine clubMembership page |
18.4 |
1,100 |
0.4% |
$4.20 |
1,600 |
|
| vineyard events fredericksburgEvents opportunity |
22.1 |
820 |
0.0% |
$1.80 |
2,400 |
|
| texas wine onlineE-commerce opportunity |
16.3 |
780 |
0.6% |
$5.40 |
1,200 |
|
| wine tasting near austinGeo-modified query |
19.6 |
2,100 |
0.2% |
$1.90 |
3,600 |
|
| texas winery gift basketsProduct page match |
12.9 |
560 |
1.1% |
$3.80 |
880 |
|
| tempranillo food pairingBlog content match |
9.4 |
940 |
3.2% |
$1.20 |
1,100 |
|
E-Commerce Intelligence
Shopify Product Performance
Live Shopify data cross-referenced with search demand to identify products with the strongest content marketing potential.
Total Online Revenue (7 days)
42 orders • $196.36 avg order value
$8,247
| Product |
Revenue |
Units |
Margin |
Stock |
Content Opp. |
| 2023 Tempranillo$34/bottle |
$2,618 |
77 |
58% |
342 |
Blog Feature |
| 2022 Reserve Tempranillo$68/bottle |
$1,836 |
27 |
72% |
12 |
Scarcity Email |
| Vineyard Gift Box$89/box |
$1,424 |
16 |
64% |
87 |
Social Push |
| 2024 Viognier$28/bottle |
$1,148 |
41 |
52% |
218 |
Spring Guide |
| Wine Club Membership$45/quarter |
$1,221 |
— |
— |
— |
FAQ Page |
Competitive Landscape
How You Compare This Week
Competitive intelligence analysis across organic visibility, backlink growth, and AI platform citations for your primary keyword cluster.
| Winery |
Organic Vis. |
Backlinks |
AI Citations |
Content Pages |
| Signor Vineyardssignorvineyards.com |
4,812 |
287 |
3/4 |
23 |
| Becker Vineyardsbeckervineyards.com |
8,340 |
1,240 |
4/4 |
67 |
| Grape Creek Vineyardsgrapecreek.com |
6,120 |
890 |
4/4 |
41 |
| William Chris Vineyardswilliamchriswines.com |
5,670 |
720 |
3/4 |
38 |
| Pedernales Cellarspedernalescellars.com |
3,890 |
340 |
2/4 |
19 |
Content Gap: Becker Vineyards has 67 indexed content pages vs. your 23. Their blog publishes 2–3 times per week on wine education, food pairings, and regional guides. This content volume drives 73% more organic traffic. Closing this gap doesn't require matching their volume—it requires publishing higher-impact content on the queries where you already rank.
How This Works
What Makes Content Intelligence Different
This report isn't a dashboard. It doesn't show you charts and leave you to figure out what to do. It connects signals across 6 data sources and tells you exactly what action to take and why.
Traditional Reporting
- Shows you traffic went up 12%
- Displays CTR by page
- Lists top queries by impressions
- Separate tabs for each data source
- You interpret the data yourself
- No AI visibility tracking
- No product inventory context
Content Intelligence
- Tells you why traffic went up and what to do next
- Cross-references CTR with revenue + AI visibility
- Scores and ranks queries by business impact
- One report, all sources synthesized
- Specific actions with evidence
- Tracks AI referrals from 4 platforms
- Integrates Shopify inventory for timely actions
The key difference: A dashboard tells you what happened. Content Intelligence tells you what to do about it—and backs every recommendation with evidence from multiple data sources. Each opportunity is weighted by revenue potential, search demand, competitive position, and AI discoverability to ensure you focus on the actions that actually move the business.
Methodology
Data Sources & Scoring
| Source |
What It Provides |
Weight |
| Google Search Console |
Rankings, impressions, CTR, click data |
30% |
| Google Analytics (GA4) |
Revenue attribution, sessions, conversions |
25% |
| First-Party Analytics |
AI referrals, real-time traffic, bounce rates |
20% |
| AI Visibility Check |
Brand presence in ChatGPT, Perplexity, Claude, Gemini |
15% |
| Search Demand Data |
CPC, search volume, competition, monetization tier |
10% |
| Competitive Intelligence |
Backlinks, LLM mentions, competitor analysis |
Enrichment |
| Shopify |
Products, orders, inventory, revenue |
Enrichment |
Reports can be generated daily, weekly, or on-demand with full competitive analysis. All data is collected via API—no manual exports required.